Influencer Summit 27.08.2018

Montreux as host of the International Influence Summit

Sep 24, 2018

With the support of the OTV (Tourist Board of the Canton of Vaud), Montreux-Vevey Tourism hosted the first International Influence Summit organised by Switzerland Tourism. An event that should increase the visibility of the canton on social media.

This year, Switzerland Tourism launched a new event concept dedicated specifically to influencers. The canton of Vaud, more specifically Montreux Riviera, was selected as host of this event. For two consecutive days, August 26 and 27, 29 influencers from 21 markets met around a programme of conferences, workshops and visits in Montreux, Vevey and the neighbouring regions. From August 28, this meeting was followed by a post-touring programme in six Swiss regions, one of which was Lausanne, on the topic of architecture.

The participating influencers were selected on social media by various markets, based on six favourite areas of interest: cycling, hiking, nature, Alpine luxury and art de vivre, cooking and art de vivre, and architecture. Each one of them was then asked to illustrate Switzerland under one of these aspects.

An opportunity to be seized :
The importance of social influencers to promote tourism is undisputed today. Their contribution complements that of traditional media. Moreover, it allows to highlight a region's more emotional and visual aspects and to reach multiple audiences. The Influencer Summit was therefore a great opportunity for the canton to position itself as a pioneer in this area and to increase its visibility at an international level.

Terms and conditions

What if our personalised recommendations don’t suit you?

you can choose to base the recommendations displayed on your own requirements and interests. Whether you’re looking for a solo adventure, family activities or a gourmet trip with your spouse, the suggestions made will be based on your own preferences.

You want to find out what the local tourist attractions are based on your current location?

You can use the map on each page to establish your location and find local points of interest. So you’ll be able to explore the canton, region by region, select the places you’re going to visit along a planned route and get a quick idea of what a town has to offer you.

You want to make your own selection? Just store your top picks in favourites!

If you want to store your selection, print it, export it to your free smartphone app "Vaud:Guide” or share it with your friends, you'll can do all this with “Favourites”.

You want to share your wish list And your choices with your friends? That’s simple!