May 10, 2018 - Mar 24, 2019
Lausanne - Exhibition
What do the mascots, pictograms, torches and medals all have in common? Answer: their graphic identity! Bursting with colour and distinctive shapes, the visual identity developed for the Games reflects the spirit of a city and a country; it is a language in its own right that forms part of the universal language of the five rings.
At each Game its Look!
Each edition of the Games has its own visual identity. The Museum takes you into the visual universe of seven editions of the Olympic Games that left their mark on Olympic history ! You will see the distinctive graphic design of Mexico City 1968, the crisp lines of Munich 1972 and the blue crystal pattern used in Lillehammer 1994. 200 original objects will be presented in 4 exhibition spaces. From the park to The Museum, everything is dedicated to immerse yourself into a graphic-design adventure!
Welcome to the inclusive mascots’ club, featuring Waldi from Munich, Cobi from Barcelona, Sam from Los Angeles, Mischa from Moscow, Soohorang from PyeongChang and Tokyo 2020’s already famous “pair A”. Whether animals or imaginary creatures, these popular figures serve as Games ambassadors.