Quality label

Vaud Promotion cares about the quality of the services provided and was awarded the Q2 label in 2002, guaranteeing the quality of services provided and the quality of business management. Vaud Promotion is also the region’s advocate for the Quality Label, supporting, promoting and encouraging local tourism service providers in their quality endeavours.

About the Q Label

With currently over 11,500 trained “Quality Coaches” and more than 7,500 labels awarded in Switzerland, the Swiss tourism quality programme is recognized in Switzerland and abroad. 

This programme enables tourism service providers to audit and enhance the quality of the service they provide so they can accurately meet the expectations of their guests. Each business accredited under this programme took a close look at the service it provided on a daily basis and analysed it meticulously and systematically. On the basis of this analysis, the service provider concerned was able to define a number of measures which it put in place with its employees enabling them to offer a targeted response to their customers. The business concerned makes a formal written undertaking and is monitored by the audit authority of the Fédération Suisse du Tourisme (Swiss Tourism Federation) in Berne, which analyses the measures and verifies them.

This programme was launched in 1997 under the aegis of the key Swiss tourism associations: notably, Suisse Tourisme, the Fédération Suisse du Tourisme, Gastrosuisse, the Société Suisse des Hôteliers (Swiss hotel industry association), the Association Suisse des Entreprises de Transport à câbles (Swiss association of cable transport companies), the Union des Transport Publics (Swiss public transport union), the Association Suisse des Directeurs du Tourisme (Swiss association of tourism directors), the Institut de Recherches sur les Loisirs et le Tourisme (FIF) (leisure and tourism research institute) at the University of Berne and the Frey Akademie in Zurich.

Participate in the survey

Terms and conditions

What if our personalised recommendations don’t suit you?

you can choose to base the recommendations displayed on your own requirements and interests. Whether you’re looking for a solo adventure, family activities or a gourmet trip with your spouse, the suggestions made will be based on your own preferences.

You want to find out what the local tourist attractions are based on your current location?

You can use the map on each page to establish your location and find local points of interest. So you’ll be able to explore the canton, region by region, select the places you’re going to visit along a planned route and get a quick idea of what a town has to offer you.

You want to make your own selection? Just store your top picks in favourites!

If you want to store your selection, print it, export it to your free smartphone app "Vaud:Guide” or share it with your friends, you'll can do all this with “Favourites”.

You want to share your wish list And your choices with your friends? That’s simple!